Innovative Marketing and multilevel Communication:  these are the guidelines for the UFI FILTERS Aftermarket team, developed through many tools including:  intensive promotional activities partnering with the Distribution network, technical-commercial documentation, loyalty-development schemes for Spare Parts Dealers, technical support to Spare Parts Dealers/Repair Shops, printed detailed catalogues, daily updated online catalogue, presence in the European TEC DOC catalogue, scheduled & targeted advertising in the most important trade press, Trade events and conventions dedicated to Distributors and to their best Customers, Branded merchandising.